Keyword density can be an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keyword phrases with almost every other word on every line, in that case your site will most likely be rejected as an artificial site or spam site.
Keyword density is always expressed as being a percentage of the total word content over a given web site.
Suppose you might have 100 words on your own webpage (excluding HMTL code used for writing the internet page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the amount of words that display on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, which is .05 x 100 = 5%
The accepted standard for any keyword density is between 3% and 5%, to get identified by the various search engines and you ought to never exceed it.
Remember, this rule applies to every page on your own site. You’ll find it applies to not just to one keyword but also a set of keywords that relates to another service or product. The keyword density should always be between 3% and 5%.
Simple steps to determine the density are as follows:
• Copy and paste the content from an individual website page right into a word-processing software program like Word or Word Perfect.
• Go for the ‘Edit’ menu and click ‘Select All’. Now navigate to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words within the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and enter the keyword you want to find. ‘Replace’ that word with the same word, so you don’t alter the text.
• When you complete the replace function, the system will give you a count of the words you replaced. That provides the number of times you’ve used the keyword in that page.
• Using the total word count for the page and the total number of keywords now you can calculate the keyword density.
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